For almost 50 years, the BMW 3 Series has represented the core of the BMW brand. It epitomises sporty driving pleasure in the premium midsize class and has made significant contributions to design, driving dynamics and technological innovations in this segment time and again across seven model generations.
The extensive design, powertrain, digitalisation and equipment revisions already introduced in 2022 will now be followed with a fresh package of updates that take the cars’ visual appeal and cutting-edge modernity to new levels. New high-voltage batteries increase the electric range of the plug-in-hybrid models to a maximum of 63 miles in the WLTP cycle. New chassis tuning further enhances the balance between sporting agility and comfort. The new BMW 3 Series Saloon and new BMW 3 Series Touring will also now feature BMW Operating System 8.5 which provides the basis for intuitive and comfortable operation via the upgraded BMW iDrive with QuickSelect and new navigation functions including Augmented View.
These new technological advances are accompanied by precise design modifications for the exterior and interior. New exterior paint finishes and light-alloy wheels accentuate the sporting elegance exuded by the Saloon and Touring. Newly designed steering wheels and instrument panel and sophisticated optional features such as the Crafted Clarity glass applications further elevate the sophistication of the 3 Series interior.
The new BMW 3 Series Saloon is priced from £39,045 and BMW 3 Series Touring from £40,845. Both models will begin production from July 2024, with UK customer deliveries starting in the summer. BMW Group Plant Munich will be building both models, while the BMW 3 Series Saloon will also be produced at BMW Group Plant San Luis Potosí in Mexico.
Carbon footprint reduction
Highly efficient drive systems, intelligent lightweight design and optimised aerodynamic attributes are key contributors to the fine balance between driving pleasure and low fuel consumption and emissions struck by the new BMW 3 Series.
The 48V mild hybrid technology used in certain models both sharpens power delivery and enhances efficiency. The bonnet, front side panels, engine subframe, front spring struts and numerous chassis components are all made from aluminium. The proportion of secondary raw materials used in cast aluminium parts for the BMW 3 Series is around 50%. And the aluminium wheel rims offered for the Saloon and Touring are made up of as much as around 70% recycled aluminium.
The externally procured electricity used in production of the new BMW 3 Series at BMW Group Plant Munich is generated from renewable sources. The BMW 3 Series also plays its part in helping the BMW Group to meet its
exacting CO2 targets by consistently increasing vehicle efficiency. The BMW Group has set itself the goal of cutting life-cycle CO2 emissions per vehicle by at least 40% by 2030 compared to 2019. By 2050 at the latest, the company is aiming for net zero in terms of CO2e emissions throughout the value chain.
The BMW Group continued the ongoing reduction in its fleet CO2 emissions across the European car markets in 2023. The company posted a provisional figure of 102.1 grams per kilometre in the WLTP cycle – 20% below the target of 128.5 g/km set by the European Union.
Exterior design, interior and equipment
More than ever, sporting elegance and modernity define the design of the new BMW 3 Series Saloon and new BMW 3 Series Touring. Their driving pleasure-focused character is expressed in clear lines and generously sculpted surfaces, while the sophisticated design of the BMW kidney grille and twin circular headlights – both signature brand features – gives the front end an unmistakable appearance. Eye-catching front and rear aprons underscore the cars’ dynamic profiles, which can be further accentuated by specifying choosing M Sport model trim or selecting the optional M Sport Pro package.
The BMW 3 Series can now also be ordered with new exterior paint finishes and light-alloy wheels to add an extra touch of individualisation. In the interior, the progressive cockpit design featuring the BMW Curved Display is further enhanced by new steering wheels, visual modifications for the instrument panel and modernised decorative elements. The new M Performtex seat surface is included as standard on M Sport models and above.
Fresh design updates
The new BMW 3 Series Saloon and new BMW 3 Series Touring are available in two solid and seven metallic paint finishes, with Arctic Race Blue metallic and Fire Red metallic both new additions to the colour palette.
BMW 3 Series models ordered in M Sport will be available with new 19-inch M light-alloy wheels in double-spoke design, giving their side view an even more dynamic appearance. Customers can order these wheels in either a Jet Black finish or a bi-colour variant. Meanwhile, the BMW Individual range for the Saloon and Touring models also includes new 19-inch light-alloy wheels in Y-spoke design and a bi-colour finish. All the new light-alloy wheels are fitted with mixed-size tyres.
Advanced new features have also been introduced in the interior of the Saloon and Touring models, giving the cockpit a clean and pared-back look. Newly designed steering wheels add further intensity to the driving experience, while the optional Luxury instrument panel in Sensatec has a further refined surface structure and decorative stitching in a contrasting colour.
The latest-generation steering wheels in the new BMW 3 Series Saloon and new BMW 3 Series Touring stand out with their modern and sporty design. Both models come as standard with a fundamentally redesigned sports leather steering wheel with a polygonal rim in two-spoke design. The M Sport models bring a new M leather steering wheel with three spokes, a flat-bottomed rim and a discreet centre marking in the 12 o’clock position. Both of the newly designed steering wheels have illuminated multifunction buttons and gearshift paddles. Fitted as standard, the paddles enable swift manual interventions in the gear selection process and underscore the sporting profile of the new BMW 3 Series.
High-voltage battery for plug-in-hybrid models
The plug-in hybrid BMW 330e Saloon and BMW 330e Touring models take electrification a step further, with drive technology comprising a four-cylinder petrol engine and an electric motor integrated into the eight-speed Steptronic transmission, which together generate a combined system output of 292 hp.
These latest plug-in-hybrid BMW 3 Series models boast even greater efficiency and a considerably longer electric range. This has been made possible by the switch to a new high-voltage battery with 19.5 kWh of usable energy. The product of fifth- generation BMW eDrive technology, it has a much higher energy density than the battery previously fitted in BMW 3 Series plug-in-hybrid models.
The new BMW Gen5 high-voltage battery represents a leap forward, bringing an improvement in all the relevant technical statistics. The high energy density at both cell and battery pack level combines with higher voltages to bring about a major increase in system efficiency. Although the high-voltage battery’s usable energy has nearly doubled, the amount of space in the interior and load compartment remains unchanged, as does fuel tank capacity.
These latest advances in battery technology open up greater scope for experiencing pure-electric driving pleasure in a BMW 3 Series, with the new BMW 330e Saloon offering electric range figures of 53 – 63 miles, and the new BMW 330e Touring offering 54 – 61 miles. This allows drivers to complete not only urban journeys and the daily commute with zero local emissions, but longer trips too.
More advanced charging technology is also on hand to help drivers use all-electric drive power as extensively as possible. The new charging unit supports three-phase AC charging at up to 11 kW, the first time that such a high rate has been available for a plug-in hybrid from BMW. This enables the high-voltage battery to be fully recharged from empty in 2 hours 15 minutes.
For more information visit www.bmwgroup.com