Offering a unique blend of marketing and investment expertise, TL;DR launched last month, bringing three innovative companies together to bring a new dimension to brand growth.
Brothers Elliot and Dom Chapman have worked together in the B2B lead generation sector for some time, helping other agencies and organisations get into the room with key decision makers and build their profiles. As their business interests grew, Elliot and Dom began acquiring agencies, exploring new and exciting ways of helping clients increase brand awareness, as well as investing in some of the brands they were supporting.
In October, with a view to mature and grow as a business, their three companies – SocialGram, SpeakOnPodcasts and Chapman Capital – merged to form a new group, one that is committed to scaling consumer brands by combining expertise in e-commerce, content creation, social media, podcasting and strategic investment.
Elliott said:
“We had become very interested in investing into brands that we love and see a future with. We believe we’ve become very good at spotting trends, and while we won’t necessarily invest in all the brands we support at agency level; and we’re not going to act as the agency for every brand we invest in; there’s a good synergy here and we wanted to bring our expertise together under the TL;DR brand.”
The valuation of TL;DR runs into multi-millions and Elliot and Dom, working alongside Group Chief Brand Officer Jamie Sharp, have positioned the group to offer a comprehensive approach to brand growth, focusing on four key pillars:
- Omnichannel Distribution – Helping consumer brands expand across e-commerce platforms, online marketplaces, and physical retail, TL;DR creates strategies that ensure brands thrive in an increasingly competitive landscape.
- Creative Content at Scale – With a dedicated creative studio in Plymouth, TL;DR delivers high-quality, rapid-turnaround content. From conceptualising to production, the agency’s in-house team handles everything from shooting to editing, ensuring brands stay agile in today’s fast-paced market.
- Brand Building & Customer Experience – TL;DR places customer engagement and loyalty at the heart of its strategy, helping brands create meaningful, long-term relationships with their customers.
- Strategic Investment – Chapman Capital’s financial backing provides the fuel for TL;DR’s clients to grow into new markets and innovate their product lines, ensuring they scale effectively.
Jamie Sharp said:
“At TL;DR, we understand that scaling a consumer brand isn’t just about short-term wins, it’s about building something lasting. Our creative and strategic approach is designed to do just that.”
TL;DR’s evolution has been based on taking agencies that are experts in their field but that are struggling with lead generation and helping them to turn the business around. Garnering expertise across a number of areas as the group has grown, the team feels it now has the experience and skills set to act as a leadership team on behalf of clients.
A great many of the group’s clients are FMCG brands, particularly in the food and drink sector, an area of business that is booming at the moment with new and exciting brands appearing all the time, needing investment of both revenue and expertise.
Dom said:
“The merger is a growth and repositioning in the market. Over the years we’ve learned a lot about things that have gone well, and probably learned more from things that haven’t gone so well.
“Our brands range across the FMCG market but a key interest is in food and drink and we have a good eye for what will work well on shelves.
“Our creative studio is dedicated to the food and drink sector and we’ve produced content for some very large brands. The merger is a statement of our growth and bringing the companies together as a bigger group means we’re in a better position to create funding to launch and invest in brands.”
The third strength of the group is the inclusion of SpeakOnPodcasts, a podcast content agency focused on helping senior executives leverage one of the fastest growing forms of media. Podcasts provide an accessible avenue for content creation that gives brands the opportunity to showcase themselves as authentic, engaging and entertaining.
Elliot said:
“Podcasts enable people to express their own point of view and get their story out in an accessible way that, when done well, engages and entertains in a way that a social media post or blog can’t. Creating a podcast people want to listen to regularly helps win people over, shows them the story behind the brand and holds their attention. I can’t see the popularity of podcasts changing any time soon.
“With TL;DR we’re looking at being a group that moves fast – we’ve always tried to be the first to react to things – and to be instinctive. We’ve made a few jumps into the unknown in the past and they’ve paid off more times than not.
“As a company we feel comfortable with one another and able question one another, and our approach is one of transparency and trust. We’ll be continuing to look for brands we want to work with, so that we remain at the forefront of what we do.”
Find out more about TL;DR at www.tl-dr.agency
LinkedIn: www.linkedin.com/company/tl-dr-group/
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