Third-party logistics supplier Rhenus Warehousing Solutions Lutterworth is helping fashion retailers navigate the ongoing e-commerce boom, by providing a personalised, high-quality service.
Throughout the course of the COVID-19 pandemic especially, the e-commerce industry has experienced rapidly increasing demand, resulting in the fashion sector having to quickly evolve to stay at the top of the game.
But even now restrictions have eased, stores have long since reopened and the world is beginning to return to a sense of normality, many consumers have moved away from visiting high streets and shopping centres and physically sifting through racks of clothes, to browsing items from the comfort of their own homes and making purchases at the click of a button.
As a result, for many retailers it is becoming increasingly common for consumers to expect more choice, faster delivery and lower costs, whilst still desiring excellent customer service and consistently high standards.
Third-party logistics suppliers like Rhenus Warehousing Solutions Lutterworth are helping brands cope with this increasing shift in consumers’ expectations, as internal warehousing capacities are no longer able to keep up with demand.
There are numerous aspects of third-party logistics from which fashion retailers can benefit, such as the assurance of speed to market, improved efficiency through automated operations, and sustainable and innovative warehousing, resulting in a reduced carbon footprint. Generally, the industry also has the added pressure of dealing with a high rate of returned items, which requires know-how in order to be processed effectively.
By turning to third-party logistics providers, retailers can be provided with a flexible and dynamic service, covering all aspects of supply chain management, from the point of manufacture through to the point of delivery to store or consumer.
Alongside the desire to have clothing arrive at their doorstep within five days or less, consumers are also seeking a more personalised experience, where they can benefit from a positive customer-to-retailer relationship that leaves them wanting to go back for more.
By outsourcing logistics operations and seeking industry specialists, fashion brands can focus on what really matters most – their consumers.
Kerry Delaney, Managing Director at Rhenus Warehousing Solutions Lutterworth, said:
“At Rhenus, we have witnessed the importance of a strong customer relationship first hand. Our tailored, human-led approach to delivering a high-quality service has allowed us to build a strong relationship within the fashion industry and do much more than simply offer a ‘paid-for service’.
“We handle hundreds of millions of fashion items per annum, with care, sensitivity and attention to detail. Going the extra mile in this way is what customers look out for, and perhaps put at the top of their list of priorities.
“With all of this in mind, the ongoing e-commerce boom is a key moment for fashion brands to look to third-party logistics suppliers and find a way to secure their place as the retailer of choice in a demanding, digital world.”
To find out how Rhenus Warehousing Solutions Lutterworth can help your business, call 01455 200700 or email wslutterworth@rhenus.com