If there’s one thing that distinguishes the CUPRA Terramar and makes it easily recognisable, even in the dark of night, it’s the eyes.
The brand’s unmistakable three-triangle light signature shines brightly and stands out from the crowd, illuminating the road ahead. Over and above their design, these headlamps are the result of painstaking research and development that positions the model as a top-of-the-range vehicle.
Magnolia Paredes, Head of Lighting Electronic Development at CUPRA, said: “With its 25,000 pixels and high-definition Matrix LED Ultra technology, the CUPRA Terramar has achieved the highest standards of light output”
Cutting-edge precision
One of the biggest innovations is the automatic Glare-free High Beam function, which detects oncoming traffic or cars in front and shields them to prevent glare, all without reducing visibility on other areas of the road.
“Our technology works with millimetre precision thanks to the compartmentalisation of the light emitted by the LEDs into 12 separate segments,” said Maite París, head of Headlight Development at CUPRA.
“Starting at 30 km/h and with the high beam activated and in automatic mode, these light sectors intelligently regulate themselves and switch off independently, adapting to the needs of the road. In the precise location where the system detects another user, this creates a shadow that eliminates glare while still lighting up the surrounding areas.”
Technology for enhanced safety
Equipped with high-definition technology, the low beams offer further innovative lighting functions. For example, on roads with more than three lanes, the Lane Light Basic Function comes into play.
“It focuses extra light on your lane and defines it by adapting to the layout of the road to make night driving easier,” said Magnolia.
Meanwhile, the Lane Line Indicator Function aims to facilitate lane changes, with a more powerful line of light on one side or the other, synchronised with the indicator signals to make other drivers better aware of your intention to change lanes. But the driving assistance of the headlights doesn’t end there. There’s also a Lane Change Assist, which works in coordination with the car’s Side Assist.
It shines a dimmer line of light on the side where it detects another vehicle, to alert the driver that they cannot make a lane change at that moment. This function is coupled with a warning display in the exterior mirror.
Ready for any situation
Other lighting innovations range from the Coming/Leaving Home Ceremonies, which project animations onto the surface in front of the vehicle when opening and closing the door, to the Orientation Light Basic Function, which displays lines on the ground that correspond to the vehicle’s width, making it easier for the driver to navigate very narrow roads.
“It also has a hazard warning when going over 65 km/h with an outside temperature below 4°C;, said Magnolia.
“With this automatic function, the car projects the symbol of a snowflake on the road supplemented by a pop-up displayed in the instrument cluster that warns of the risk of icy roads.”
The CUPRA Terramar is equipped with all these breakthroughs in lighting technology, and they’ll soon also be available on the new CUPRA Leon and Formentor.
Launched in 2018, CUPRA has become one of Europe’s fastest growing car brands and has a global network of specialised points of sale. It is the unconventional challenger brand that brings together emotion, electrification, and performance to inspire the world from Barcelona.
CUPRA proves that electrification and sportiness are a perfect match, and in 2023 the brand hit new heights with more than 230,000 vehicles delivered.
Each successive launch of a model has marked a new milestone in defining the brand’s character, with a challenging and original design: the CUPRA Ateca, a unique model in its segment; the CUPRA Leon, its first electrified model thanks to a plug-in hybrid electric engine; the CUPRA Formentor, the first model to be developed exclusively by the brand and the company’s best-selling vehicle to date; and the CUPRA Born, the brand’s first 100% electric vehicle.
CUPRA is FC Barcelona’s official automotive and mobility partner, the World Padel Tour’s premium sponsor and the official sponsor of the eSports Club Finetwork KOI.
CUPRA is also proud to participate in the Formula E racing competition. The CUPRA Tribe is made up of a team of ambassadors who want to be the driving force of change.
Its members include Oscar-nominated film director J.A.Bayona, Formula E driver Lucas Di Grassi, Street Artist TvBoy, Olympic gold medalists Adam Peaty and Saul Craviotto, the German goalkeeper Marc ter Stegen, and two-time Ballon d’Or and Best FIFA Award-winning footballer Alexia Putellas.
Find out more about CUPRA at their official website.
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