The King of Soho, the Soho-based challenger spirits brand, is one of the sponsors and supporters of a new indie short film, No Tears for Tomorrow (NTFT). The planned short film, will take in the streets of Soho and the secrets of some fictional local icons.
The female-led production is the brainchild of director and writer Angela Fealy, a Soho resident; and producer, Zoe Lewin of Pale Blue Pictures, an emerging film production company dedicated to producing independent narratives.
Alex Robson, co-founder and CEO of The King of Soho said:
“As a Soho-based businesswoman and entrepreneur, I was delighted to be invited to get involved in sponsoring and supporting this female-led venture. Creativity lies at the heart of The King of Soho brand. We actively support the arts, music and culture and film is an important part of this. Like this short film, our spirits embody the culture that makes this effervescent area of London unique and I’m raising a glass to the film and its creators.”
The King of Soho produces two gins – London Dry and Variorum Pink Gin – and Copacetic Vodka. The brand was founded by Alex Robson and Howard Raymond in celebration of the Soho legacy of Howard Raymond’s iconic father, Paul – the original ‘King of Soho’.
Angela Fealy said:
“Our film campaign is just launching, and we are immensely grateful to The King of Soho for the support for our small but mighty film, No Tears For Tomorrow. Their generous support is very much appreciated. This film is about 95-year-old fashion icon, Mrs M, and her deadly secret. It’s written in Soho, will be filmed in Soho, and is about Soho, which is why we’re especially delighted to have this challenger spirits brand on board. Now we need more sponsors to step up and help fund this production.”
The bottle design of the gins and vodka features elements representing the flamboyant, creative and hedonistic spirit for which Soho is known. The velvet tailoring of the figure on the bottle is a tribute to the area’s fashion heritage while the tail of the fox is suggestive of fun and high spirits as well as being a nod to Soho’s distant hunting history. A book and a trumpet reflect the artistic creativity for which this special urban area of the capital is renowned and so the brand is a natural fit for a film that celebrates the spirit of Soho and the people who make it unique.
The King of Soho vodka and gins are listed in popular London venues such as Opium, Trisha’s Soho, Fallow, Jack Solomon’s, Martinez, The Flight Club, Old Compton Brasserie, My Place and Sophie’s Soho as well as through the retailer, Gerry’s Wines & Spirits.
Find out more about The King of Soho at www.spiritofsoho.com