Creative Agency Looks To Unlock Beauty Brand’s Potential 

Founded by Keith Foggan in 2020, London-based creative social agency System works with lifestyle brands domestically and internationally to help unlock their potential on social media and accelerate growth, providing services across content, influencers and paid social.

The agency has expanded its client roster with the signing of Secretos del Agua – Spain’s leading biodynamic beauty brand that specialises in regenerative skin. The firm’s body and hair care range uses natural resources that are backed by science, kind to nature and is sold in more than 800 salons across Spain. 

The partnership will see System come on board to pioneer the brand’s direction on social media, with a focus on creating content and messaging that demands attention from UK consumers. 

Speaking about the appointment, Keith Foggan said:

“We’re passionate about working with brands that challenge and bring something distinctive to their category. Secretos del Agua offer us the opportunity to change the UK conversation in skincare.”

Daniel Martin de Bustamante, Managing Director of Secretos del Agua, added:

“System stood out as the partner to bring creativity and attention to our social channels, as well as be a valued strategic partner for our launch into the UK market. We are excited to see what we can achieve together.”

System is an innovative and results-driven creative social agency that provides services across all social touchpoints, including strategy, organic, earned and paid. Unlike cookie cutter social agencies, System focuses on genuine growth, promising more customers, higher margins and ROI – not just brand awareness.

Although largely based in London, System is a global network of strategists, creators and hands-on talent that are beautifully versed in making brands hit new levels on their social channels.

To discover more about System’s services, clients and industry insights visit

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