London wine festival

City’s largest wine festival set for its debut

The largest consumer wine festival of its kind in London will take place in December, designed to boost vineyards’ Christmas, 2024 marketing and sales.

The inaugural London Wine Festival will take place from December 7 to 10, set against a vibrant backdrop near Shoreditch and Liverpool Street and promising an unmatched celebration of wine culture and camaraderie.

The event is set to become the largest of its kind in the UK, welcoming an impressive line-up of 200 vineyards from all corners of the world. At the forefront of the festival’s focus is the burgeoning prominence and quality of British wines, showcasing vineyards from Wales, Kent, Oxford, Sussex, Gloucester and Essex’s Crouch Valley. International participants include esteemed names from Georgia, Armenia, France, Spain, Italy, Austria, Germany, Belgium, South Africa and California.

The festival aims to create a unique experience and platform, to bring individuals, business ideas and opportunities together. Its focus is on building bridges and connections and to act as an enabler, introducing the discerning 26 to 50-year-old audience to participating brands, while providing unique opportunities for data collection and post-event marketing.

Zones at the festival will include Africa and Australia, UK, Europe, North and South America, alcohol-free, innovation, Masterclass, Groups, VIP area, chill, cocktail, media, influencer, trade, retail, food experience, game and music areas.

Jonathan Geitner, the driving force behind the event, said:

“We’re thrilled to present the London Wine Festival as an exceptional platform for wine enthusiasts to indulge in the finest offerings from independent wineries. Our festival aims to be a celebration of wine that’s both inclusive and vibrant, capturing the essence of what makes wine culture so enjoyable.

“There’s a disconnect presently between the Gen-Y2/Millennials and GenX demographics and wineries and vineyards, which wineries and vineyards are seeking support with, and that’s why we’re doing what we’re doing.”

london wine festival
Bottles of Red Wine on the Wooden Shelf. Shallow Depth of Field.

With an anticipated attendance of 15,000, the festival will cater predominantly to consumer audiences, complemented by a trade presence over the course of three to four days. The meticulously curated festival will feature a world map-inspired layout, where each participating vineyard will be marked with signage to mimic the global vineyard landscape. Vineyards and partners have the choice of two key options for showcasing their wines.

The lowest cost option for participation is to be featured exclusively on the London Wine Festival Exclusive Bars to generate sales from attendees. Vineyards can sell from one to 10 bottles on a shared exclusive bar alongside other selections, complete with promotional material, QR code information, data capture, and marketing collateral from just £1,500.

Alternatively, starting at £3,000, vineyards and partners can take an entire stand showcase area that is dedicated solely to a participant’s offerings with up to 10 wines on sale along with experiences, database capture and extra marketing.

Beyond the delightful array of wines, the festival promises a whirlwind of entertainment, including live music, DJs, engaging talks, and exciting sales opportunities. Visitors can explore and learn about wine through workshops and tastings hosted by passionate connoisseurs.

One industry expert said:

“This is what the UK and London have been crying out for. Something fun, lively and embracing wine with no egotism.”

As the festive season approaches, the London Wine Festival offers an ideal opportunity to immerse oneself in the world of fine wines, delicious street food, and enriching experiences. Get more updates and ticket information by following the festival’s social media channels.

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