Playdate

Brand positioning looks to attract a younger audience

Playdate, the UK’s first dating app aimed solely at single parents has been named winner of the Best Emerging Dating App 2023 award as part of the prestigious SME Greater London Enterprise Awards. This award win demonstrates the continued success of Playdate and recognises the growth the app has experienced since it launched in 2021, with nearly 50,000 users to date and counting.

Playdate is the UK’s first dating app catering solely to single parents. The app was founded by marketing entrepreneur, Nevine Coutry, who knows how tough dating as a single parent can be. Frustrated at the lack of opportunities to meet like-minded people, she decided to launch her own app. Her vision with Playdate is to allow single parents to find meaningful relationships, which work alongside their lifestyle and commitments.

Now in its seventh year, SME News’ Greater London Enterprise Awards continues to recognise SMEs at the beating heart of the corporate landscape in the region. It celebrates those businesses that reach far and wide, influencing the rest of the country, as they continue to put their best foot forward on a daily basis. The awards programme encourages a deeper understanding of what makes Greater London so bold, delving into the businesses and individuals who live and breathe progression, compassion and innovation.

Nevine Coutry said:

“Greater London has been my home since I moved to the UK 12 years ago and was where Playdate was conceived so it gives me a lot of pride to be given such an accolade in my neck of the woods and is only testament to the team’s hard work!”.

The Awards Coordinator Kaven Cooper added:

“This year’s Greater London Enterprise Awards have been a delight to host. We’ve seen an excellent number of focused, determined and soulful businesses reaching their clients and customers with pride and precision – and I wish them all the best for the future.”

Playdate launched in April 2021 and has continued to grow ever since. The app has seen incremental growth from both single mothers and fathers, and has proven that there is an untapped market out there of single parents looking for meaningful relationships. Stand out features of the app include an in-app childcare solution which is in partnership with the UK’s leading nanny and sitter app, Bubble, as well as an invisibility feature which allows users to make themselves invisible to ex-partners.

For more information about the app, visit www.gotoplaydate.com Playdate is available from the App Store and Google Play.